{"id":26610,"date":"2026-08-13T00:10:53","date_gmt":"2026-08-13T05:10:53","guid":{"rendered":"https:\/\/maiglobal.org\/?page_id=26610"},"modified":"2026-08-13T00:33:15","modified_gmt":"2026-08-13T05:33:15","slug":"how-to-turn-your-leadership-experiences-into-a-book-with-pusonnam-yiri","status":"publish","type":"page","link":"https:\/\/maiglobal.org\/es\/how-to-turn-your-leadership-experiences-into-a-book-with-pusonnam-yiri\/","title":{"rendered":"How to Turn Your Leadership Experiences into a Book with Pusonnam Yiri"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"26610\" class=\"elementor elementor-26610\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f64438 e-flex e-con-boxed e-con e-parent\" data-id=\"7f64438\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c858795 newTitle e-con-full e-flex e-con e-child\" data-id=\"c858795\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11275e7 elementor-widget elementor-widget-heading\" data-id=\"11275e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From our Resource Library<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59d4ebb e-flex e-con-boxed e-con e-parent\" data-id=\"59d4ebb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d26fecd e-con-full e-flex e-con e-child\" data-id=\"d26fecd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03b32cc elementor-widget elementor-widget-image\" data-id=\"03b32cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/maiglobal.org\/wp-content\/uploads\/2026\/08\/August-2026-Webinar-1024x1024.png\" class=\"attachment-large size-large wp-image-26612\" alt=\"\" srcset=\"https:\/\/maiglobal.org\/wp-content\/uploads\/2026\/08\/August-2026-Webinar-1024x1024.png 1024w, https:\/\/maiglobal.org\/wp-content\/uploads\/2026\/08\/August-2026-Webinar-300x300.png 300w, https:\/\/maiglobal.org\/wp-content\/uploads\/2026\/08\/August-2026-Webinar-150x150.png 150w, https:\/\/maiglobal.org\/wp-content\/uploads\/2026\/08\/August-2026-Webinar-768x768.png 768w, https:\/\/maiglobal.org\/wp-content\/uploads\/2026\/08\/August-2026-Webinar-12x12.png 12w, https:\/\/maiglobal.org\/wp-content\/uploads\/2026\/08\/August-2026-Webinar-600x600.png 600w, https:\/\/maiglobal.org\/wp-content\/uploads\/2026\/08\/August-2026-Webinar-100x100.png 100w, https:\/\/maiglobal.org\/wp-content\/uploads\/2026\/08\/August-2026-Webinar.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0fcbfc e-con-full e-flex e-con e-child\" data-id=\"c0fcbfc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d37a58 elementor-widget elementor-widget-text-editor\" data-id=\"5d37a58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2><strong>How to Turn Your Leadership Experiences into a Book with Pusonnam Yiri<\/strong><\/h2><p><em>Learn how to record and share lessons from your leadership journey for current and future generations with author and book coach Pusonnam Yiri.<\/em><\/p><h3><strong>A book is just the start<\/strong><\/h3><p>As I trained more leaders in book writing, I discovered that a book is just the beginning.<\/p><p>A book is like a seed. A forest can be created out of it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c01107 e-flex e-con-boxed e-con e-parent\" data-id=\"4c01107\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c7e9d1 elementor-widget elementor-widget-text-editor\" data-id=\"1c7e9d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>I\u2019ve discovered that from one book, we can create an organization, a movement, a training center. A story can be converted into a book, and a book can be converted into other platforms.<\/p><p>Today, I want to focus on having a conversation with you on the topic, how you as a leader can turn your story, your lesson, your journey into a good book.<\/p><h3><strong>Writing: an everlasting witness<\/strong><\/h3><p>Isaiah 30:8 says, <em>&#8220;Go now, write it on a tablet for them, inscribe it on a scroll, that for the days to come, it may be an everlasting witness.&#8221;<\/em><\/p><p>God calls writing an everlasting witness.<\/p><p>When I attended LittWorld 2015 in Singapore, I think it was during lunchtime or dinner, a lady asked a question that I\u2019m still thinking about. She asked, \u201cHow do you feed people from over 50 nations?\u201d I reflected, and I gave myself this answer: Maybe the best way to feed people from over 50 nations is to offer your menu. To share your story.<\/p><h3><strong>Read knowledge vs lived knowledge<\/strong><\/h3><p>In my years of training writers, I discovered that many people are writing books based on what they know. They have head knowledge. They know about an idea. I call it untested.<\/p><p>But living knowledge\u2014which I call tested knowledge\u2014is the knowledge you have after living the idea. A pastor was asked why he waited for many years to release his book. And this is his answer: he was busy living the book first.<\/p><p>Living knowledge is tested knowledge.<\/p><p>I discovered that most leaders who are writing books from head knowledge are producing books that are abstract. They don&#8217;t have souls. Sadly, many are writing books from head knowledge.<\/p><p>My main focus is on living knowledge. For example, there are authors who know about the city, but they have never traveled there. The authors I work with are leaders who have traveled to the city. They have seen the city. They have experienced the city. Now they are back. They are sure of the road. They are back to take us to the city. That is what I call tested knowledge.<\/p><p>As a leader, you have things to say. You are a traveler. You have a vision. You have several ideas. You have led several people. The knowledge you have now is not just a head knowledge. It&#8217;s knowledge that you have lived.<\/p><h3><strong>The journey shapes the author<\/strong><\/h3><p>After these years of training writers, I have written different ideas. I have reshaped different ideas. I have refined my thoughts, until finally, I reached this idea that you are seeing right now: <strong>The journey shapes the author and the author shapes the book.<\/strong><\/p><p>Instead of developing the writers first on book writing skills, what we do now is to help the authors on the journey\u2014if you have a quality author in his thinking, in his leadership approach, then out of a quality author, you can have a quality book.<\/p><h3><strong>Nobody has your story\u2014and the world has space for it<\/strong><\/h3><p>Out of the billions of people in the world, nobody has your story. Your story is original. Your unwritten story is not in the market. What that means is this: the world has a space for your story. Can you imagine how many leaders are denying the world original stories?<\/p><p>This reality actually hit me after the death of my father. My father was a minister. He was a mentor to so many people. He served the Lord. He preached God\u2019s Word. He wrote so many things\u2014I have his journals from many, many years ago\u2014but he didn&#8217;t write a book.<\/p><p>After the death of my father, I discovered that when the generation that listened to my dad passed away, a time will come in the future when nobody will know of my father. Nobody will know of his values. Nobody will know of his teachings.<\/p><p>That was when I discovered that a book is probably one of the biggest investments a leader can make. Maybe that&#8217;s why God gave us a book\u2014not a video\u2014because a book can outlive you. A book can be here for many, many years.<\/p><p>A friend once told me that an old man invited him and asked him to come and record the history of a village. My friend couldn&#8217;t go. Eventually, the old man died. He died with the history of that village.<\/p><p>I remember he was a smart man, a wonderful man, very intelligent, a visionary. I had thought of asking him to write a book many years ago, but procrastination took that opportunity from me. He died some years ago. Now there is no written source that this generation can connect to.<\/p><p>My personal grandfather, I can&#8217;t recall meeting him, but recently I had to ask people a few questions to tell me about him. I asked somebody who is like an uncle to me, I also asked my mom. And they told me that my paternal grandfather was a good storyteller. He was a speaker. He loved children and he was generous. My father was a wonderful storyteller, excellent speaker, practical speaker, but he also died without a book. I&#8217;m a storyteller, and I would have become better with that family rich history.<\/p><h3><strong>The book isn\u2019t the product\u2014the author is<\/strong><\/h3><p>This is what is happening in Africa. Many of our elders have lived well, but they died undocumented. Even in their lineages, it&#8217;s difficult to remember them. So, that&#8217;s why I&#8217;m passionate about leaders documenting their values, their stories. It&#8217;s very, very important.<\/p><p>In my journey, I used to think that the book is the product.<\/p><p>The more I work with people, the more I discovered that the book is not the product\u2014the leader is the product. The book is only the by-product of the leadership journey of the leader. A book only manifests the author&#8217;s ministry or intellectual credibility.<\/p><p>This has changed the way I look at book writing. I focus more on developing the leader\u2014because if the leader doesn&#8217;t have anything to say, we cannot have a good book. I see the leader as the product, and then the book as the by-product.<\/p><p>Out of a good tree, the Bible says you are going to have a good fruit. Out of the bad tree, you are going to have a bad fruit. So, instead of expecting good fruit from a bad tree, my focus is to first ask myself\u2014how can we make the tree good so that we can have good fruit?<\/p><h3><strong>Case studies: How to turn your journey into a book<\/strong><\/h3><p>A new book must have new content or a new way of presenting old content. If you want to convert your idea or your journey into a book as a leader, there are direct or indirect approaches. I want to give you the stories of clients whom I have worked with directly.<\/p><h3><strong>Victor: working with your team<\/strong><\/h3><p>Victor is a leader of a big mission agency in Nigeria. I went to a program and I sat near his wife. When she got to know that I help people write, she told her husband about me and her husband contacted me.<\/p><p>We organized a workshop in Abuja. Victor registered with his team to attend the workshop. His people learned what he learned, and he approached his writing conversion with his team members. I served as his consultant and his team was very helpful in the process.<\/p><p>Leaders are busy people. Time is mostly what they don&#8217;t have. Their team members can help them. Leaders can produce the raw material and raw ideas, and still be deeply involved in writing, but also have the assistance of their team.<\/p><h3><strong>Judy: an entrepreneur with powerful ideas<\/strong><\/h3><p>Somebody recommended me to Judy, and she reached out to me with the raw manuscript of her story. She was a brilliant person. She invented an idea that she called \u201cwholesome leadership.\u201d She is an organic thinker, an entrepreneur with powerful thoughts.<\/p><p>I helped her as a consultant. She released her first book, <em>The Dancing Butterfly<\/em>, about her journey as an entrepreneur. It\u2019s an excellent story, a mind-blowing story. She had compiled her raw manuscript and then worked with somebody to harmonize it before contacting me.<\/p><h3><strong>Shegun: humility and teachability<\/strong><\/h3><p>Shegun is a Nigerian-American, and he reached out to me with his manuscript. He asked me, &#8220;I wrote it using the American context. Can you help me to contextualize, to fit it into the Nigerian context and the African context?&#8221;<\/p><p>I served as his consultant. When I read through his manuscript, I discovered that if you write something for the American market and you send it to Africa, there are gaps that you may not know, gaps that would be misunderstood here, especially in Nigeria.<\/p><p>I pointed out these gaps and Shegun welcomed the ideas. He was a humble and teachable person. We worked on the manuscript to fit into our context in Nigeria. He wrote a wonderful book on the silent battles of pastors, using fictional stories to portray real-life lessons. We helped him with structural editing, copy editing, and story editing.<\/p><h3><strong>Nahor: writing about others<\/strong><\/h3><p>Nahor did not write a book about himself, but he chose to write a book about a leader in his church denomination. Nahor is a PhD scholar. He contacted me to work with him as a consultant. I saw a gap where he was struggling to tell this story, and I helped him in this area. We worked together, and eventually he did this.<\/p><h3><strong>Hosea: capturing expertise<\/strong><\/h3><p>I visited Hosea after his retirement and encouraged him to write a book. He welcomed the challenge. He didn&#8217;t tell his story, but focused on his area of expertise and wrote a book on retirement.<\/p><ul><li>Victor came with his team.<\/li><li>Judith told her own story in her book.<\/li><li>Shegun used fiction to highlight real-life experiences.<\/li><li>Nahor wrote a book about a leader in his denomination, who passed away shortly after the book was released.<\/li><li>Hosea converted his area of expertise.<\/li><\/ul><h3><strong>Save your sources and label your work<\/strong><\/h3><p>Conservation is the process where you save your story. Sadly, many leaders have not saved their stories, or didn&#8217;t document them properly. For example, maybe 10 years ago as a pastor, you preached a sermon and got a quote from a book, but you forgot to capture the source. I tell leaders, whether you&#8217;re speaking or preaching, if you get an idea from somewhere, make sure you document the source very well. Make sure you also write your name on papers so that in years to come, you will know that this is originally yours.<\/p><h3><strong>Deciding what to share<\/strong><\/h3><p>Which part of your story would you want to share with the world?<\/p><p>One of my trainers in professional writing said something that got my attention: your reader doesn&#8217;t want to know everything you know, your reader only needs to know what he needs.<\/p><p>Ask yourself, which part of your story as a leader do you want to share with the world? Do you want to share all of it? The world may not be interested in everything. If you read the Bible, you will see that God did not give us everything\u2014He only gave us the things we need.<\/p><p>Here are some questions to think about to explore what you\u2019d like to share:<\/p><ul><li>Do you want to share your success story?<\/li><li>Do you have speeches, training notes, or sermons that are idle? You can convert your sermons, speeches, and training notes into books. (They have to go through a proper process of conversion. When you preach a sermon in your local church and you write a book, the context has changed, the audience has changed, and the illustrations you used may not fit what you need for your book.)<\/li><li>Do you want to write about your failures so that people will understand?<\/li><li>Do you want to write a book about your philosophy and lessons, your way of looking at the world?<\/li><li>Do you want to write the stories of those you love or who have helped you, capturing the stories of others, your parents or your grandparents? If we don&#8217;t document their stories, they will be forgotten one day.<\/li><li>Do you want to write a book about your family and what your parents taught you?<\/li><li>Do you want to turn your research into a book? If you are a scholar with lecture notes, a thesis, or a dissertation, understand that when you wrote it to pass that degree. Go to your former school and tell them about your intention to convert your thesis or dissertation into a book. If there&#8217;s no policy against that, then go ahead. But you cannot just release your thesis as a book without taking it through the process of conversion.<\/li><\/ul><h3><strong>Questions to ask to convert content into a book<\/strong><\/h3><p>There are questions that you need to ask if you want to make that conversion happen:<\/p><ol><li><strong> What is the problem?<\/strong><\/li><\/ol><p>A book is a solution to a problem. Identify the problem your story or your book will solve. Medically asking: what is the disease? I strongly believe that a book must be a solution to a problem. There are books that are not solutions to problems, and because of that, people are not buying them. If you go through the right process, you will release books that will succeed. Identify the problem.<\/p><ol start=\"2\"><li><strong> What is the solution?<\/strong><\/li><\/ol><p>We have primary, secondary, and tertiary solutions. What problem are you solving? Is it bad leadership, drug abuse, divorce, or abuse? What is the <em>aha<\/em> moment where the reader will say, &#8220;Thank God for you, you have solved my problem&#8221;? If your book is medicine that will heal a particular disease, people will read the book.<\/p><p>Selling several copies of a book does not automatically signify a successful book if they are what I call &#8220;geo sales&#8221;\u2014for instance, if a church president writes a book and 2,000 members buy it just because he is the president.<\/p><p>My advice is: write a book that people are buying intentionally, reading intentionally, and recommending to others intentionally.<\/p><p>To write that kind of book, first identify a problem, then offer the solution to that problem.<\/p><ol start=\"3\"><li><strong> Who are my primary, secondary, and tertiary audiences?<\/strong><\/li><\/ol><p>Ask yourself: what is the problem that has affected you the most? As a leader, have you suffered from sickness, barrenness, poverty, doubt, or fear?<\/p><p>There are people out there who are suffering what you have gone through. Look for people who are struggling with what affected you the most, and write a book from your story that can help them.<\/p><p>For example, if you write for families, children are your primary audience, their parents are your secondary audience, and the children&#8217;s pastor in the church is the tertiary audience. Try and find answers to all these so that you can have clarity.<\/p><p>When you write a book, write it <em>with<\/em> your audience, not <em>for<\/em> them. Don&#8217;t sit down in your room and assume you know the problem and the solution without doing research. Go out there, do your research, construct your story as a solution to that problem, and test the idea with potential readers.<\/p><ol start=\"4\"><li><strong> What qualifies me to write the book?<\/strong><\/li><\/ol><p>Identify your area of expertise or justification. If a woman who got married two weeks ago writes a book on ten ways to overcome barrenness, and a woman who has been barren for 20 years writes a book on how to overcome barrenness, I would prefer to buy the latter\u2014because her knowledge is living knowledge.<\/p><p>Ask yourself: what qualifies me to tell this story? Which part of my story do I have the justification to tell best?<\/p><ol start=\"5\"><li><strong> What is my context?<\/strong><\/li><\/ol><p>Your story as a leader happens in a particular context. Think locally and share globally. Your story happened in a context, and now you are writing a book that will travel to another context. Offer what you know.<\/p><p>To conclude:<\/p><ul><li>The author is the book.<\/li><li>A book is a by-product of leadership experiences.<\/li><li>Live well, lead well, and write well.<\/li><\/ul><h3><strong>Write as worship<\/strong><\/h3><p>When we write, look at quality as worship.<\/p><p>There are three things we need to consider: conservation, criticism, and creation. When we conserve our values, the next generation will look at the conservation, analyze it, and then create new things. But if we don&#8217;t conserve, it simply means that the next generation will repeat all our errors.<\/p><p>Whatever you are doing, please don&#8217;t die undocumented. Conserve your experience, conserve your knowledge, conserve your story, so that subsequent generations will read your story and avoid your errors.<\/p><p>As Christian writers, let&#8217;s offer quality to God as worship.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aebdc02 e-flex e-con-boxed e-con e-parent\" data-id=\"aebdc02\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-901c0a7 e-con-full e-flex e-con e-child\" data-id=\"901c0a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b241c1 elementor-widget elementor-widget-image\" data-id=\"6b241c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/maiglobal.org\/wp-content\/uploads\/2026\/08\/2025-Aug-QA-1024x1024.png\" class=\"attachment-large size-large wp-image-26611\" alt=\"\" srcset=\"https:\/\/maiglobal.org\/wp-content\/uploads\/2026\/08\/2025-Aug-QA-1024x1024.png 1024w, https:\/\/maiglobal.org\/wp-content\/uploads\/2026\/08\/2025-Aug-QA-300x300.png 300w, https:\/\/maiglobal.org\/wp-content\/uploads\/2026\/08\/2025-Aug-QA-150x150.png 150w, https:\/\/maiglobal.org\/wp-content\/uploads\/2026\/08\/2025-Aug-QA-768x768.png 768w, https:\/\/maiglobal.org\/wp-content\/uploads\/2026\/08\/2025-Aug-QA-12x12.png 12w, https:\/\/maiglobal.org\/wp-content\/uploads\/2026\/08\/2025-Aug-QA-600x600.png 600w, https:\/\/maiglobal.org\/wp-content\/uploads\/2026\/08\/2025-Aug-QA-100x100.png 100w, https:\/\/maiglobal.org\/wp-content\/uploads\/2026\/08\/2025-Aug-QA.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96f4c2c e-con-full e-flex e-con e-child\" data-id=\"96f4c2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ac90a8 elementor-widget elementor-widget-text-editor\" data-id=\"1ac90a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Q&amp;A with Pusonnam<\/strong><\/h2><h3><strong>We are told to have an audience in mind as we write. How does this apply to this kind of writing?<\/strong><\/h3><p>I mentioned in my presentation that every leader has a major problem that has affected him or her the most. Let&#8217;s assume your major problem is anger. People who are struggling with that form part of your audience. Ask yourself: which problem affected me the most? Then you tell your story from there. All our problems are similar, but our solutions are different. So, ask yourself this question: which problem affected me the most?<\/p><h3><strong>How do you structure your fees as a consultant when you&#8217;re working with different groups? Do you have a set fee structure or do you charge different amounts to people based on where they are or how do you do that?<\/strong><\/h3><p>It depends on the nature of the story. It also depends on the nature of the leader involved in the story. If you are outside Nigeria, you will be charged mostly in dollars because it&#8217;s something that can go around. For now, most of the leaders we have worked with are Nigerians.<\/p><p>I notice there are leaders who are part of the stories of others, and there are leaders who have lived their stories, visionaries. These are leaders I notice who are producing content that is original from their story. If you are that type of leader, the approach is different from one who is living his life in somebody&#8217;s story.<\/p><h3><strong>How do you connect authors from Africa and how can African writers sell their books. <\/strong><\/h3><p>Let me say this to you. I have a problem with most of the African writers that I have worked with. You are an African, you have problems in your local country, but you\u2019re talking about problems in America. Why are you not talking about local problems?<\/p><p>This is what I want to tell African writers\u2014the global community is looking for something different, something they don&#8217;t have.<\/p><p>Produce books that deal with original problems. Focus on local ideas, local problems, so that people outside Africa will also be interested in our local stories.<\/p><p>If you don&#8217;t tell your local story, who will tell it for you? I encourage Africans, tell your local stories, you know, share your local stories, have the courage to do that.<\/p><p>Through the ministry of MAI, I have, I have met several African leaders. We can connect through this platform.<\/p><p>We can also start new platforms to connect and encourage ourselves.<\/p><p>But the central idea is this\u2014I mentioned that your own written story is not in the market. African writers should arise and produce local stories. Let&#8217;s have the courage to share our local content.<\/p><h3><strong>Are audio books available and used in Nigeria?<\/strong><\/h3><p>It may be available, but not popular. Access to digital platforms requires money. You have to buy data. Some people may be doing it, but it&#8217;s not popular for now.<\/p><h3><strong>Is there a major distribution network in Nigeria, like an Amazon-like distributor that can get your books to those who want them? Or are you going through other established networks like churches and local bookstores?<\/strong><\/h3><p>Most of the distribution channels are mainly educational\u2014publishers who sell books to schools. Some of them are foreign publishers that have local branches here in Nigeria. We also have ACTS Nigeria.<\/p><p>There are different ways you can distribute. For me, we had to start our own publishing house. But we are not yet into traditional publishing. We also opened up a digital store on Sela, to get our content out there.<\/p><p>I sell my books mostly through my speaking platforms. That&#8217;s why I encourage authors to speak and write. After speaking, your potential readers will have direct, they will have what I call credibility. After getting credibility, you are going to have patronage. So I encourage all of us to speak and write. Speaking platforms, as far as I&#8217;m concerned, are the biggest platforms for selling my books.<\/p><p>There is another way that I call leadership sales. For example, a leader bought a thousand copies of one of my book series. How do we do that? Look for a leader who has resources and ask them to buy the book for others.<\/p><h3><strong>Is there an African Christian writers, editors and publishers group? <\/strong><\/h3><p>If you&#8217;re talking about Africa, there are 50 something nations. I can only share my experience in Nigeria.<\/p><p>The first goal in Nigeria is to help leaders be interested in writing. If they capture that aspect very well, the next step will be to organize them. There are fellowships here and there, there are associations, but the ones that are flourishing are not Christian. For now, we are mainly at the stage of getting them to come together before we move deeply into organizing them.<\/p><h3><strong>In some places, people say that there&#8217;s not many people reading anymore. How do you respond to people who resist writing things in books just because they feel like they won&#8217;t be read?<\/strong><\/h3><p>People are reading books, but only books that are solutions to their problems.<\/p><p>Let me give you an example. Assuming a young man who doesn&#8217;t have money is looking for money to sponsor his wedding. If he sees a book titled, <em>10 Ways of Raising Money for Your Wedding<\/em>, will that get his attention? Will he buy the book? Of course, yes, because the title of the book is speaking directly to his immediate problem.<\/p><p>There are two types of reading. There\u2019s compulsory reading. Compulsory reading is what the students in schools are doing. They don&#8217;t want to read the books, but because they have to for exams, they do. That type of reading doesn&#8217;t promote reading in Africa.<\/p><p>The second type is what I call willing reading. Someone buys the book with money, reads the book willingly, and recommends the book to another person.<\/p><p>There is one aspect that is also very important. This is what I discovered. If we have more entrepreneurs, they are willing readers. They read books not because they have to, but because they need to.<\/p><p>Sadly, we don&#8217;t have many entrepreneurs. Most of the people in my context are either civil servants or people working for others. If we have more entrepreneurs, we are going to have more willing readers\u2014people who depend on reading to move forward.<\/p><p>In 2018, I attended a program in Chicago, where Tyndale hosted Africa Speaks. They mentioned that African pastors are now reading books more than the adult population of the entire United States of America.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a7b5d1 e-flex e-con-boxed e-con e-parent\" data-id=\"8a7b5d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fd1811 elementor-widget elementor-widget-text-editor\" data-id=\"1fd1811\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.nachau.com\/pusonnam-yiri-know-your-book-writing-consultant\/\"><strong><em>Pusonnam Yiri<\/em><\/strong><\/a><strong><em>\u00a0<\/em><\/strong><em>is an author, speaker, trainer, chairman and managing director of the Nachau Turomale Center LTD in Nigeria. He has been training writers since 2010, including at LittWorld in 2015 and 2018. Pusonnam also served as a judge for MAI\u2019s 2021 writing contest. Hundreds of leaders have benefited from his programs. He is committed to seeing books then turn into international organizations, conferences, training centers and mass movements.\u00a0<\/em><\/p><h2><strong>Related stories and resources<\/strong><\/h2><ul><li><a href=\"https:\/\/maiglobal.org\/es\/how-to-solve-problems-by-writing-books-qa-with-pusonnam-yiri\/\">How to Solve Problems by Writing Books: Q&amp;A with Pusonnam Yiri<\/a><\/li><li><a href=\"https:\/\/youtu.be\/BJRM8yKOWLE?si=AV_pWswmsfMnxRpz\">Lead Well, Write Well\u00a0<\/a>\u2013 a webinar video featuring Pusonnam Yiri<\/li><li><a href=\"https:\/\/maiglobal.org\/es\/online-writers-group\/\">Grupo de escritores en l\u00ednea<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>From our Resource Library How to Turn Your Leadership Experiences into a Book with Pusonnam Yiri Learn how to record and share lessons from your leadership journey for current and future generations with author and book coach Pusonnam Yiri. A book is just the start As I trained more leaders in book writing, I discovered [&hellip;]<\/p>\n","protected":false},"author":2000,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"give_campaign_id":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"iawp_total_views":0,"footnotes":""},"class_list":["post-26610","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Turn Your Leadership Experiences into a Book with Pusonnam Yiri - Media Associates International<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/maiglobal.org\/es\/how-to-turn-your-leadership-experiences-into-a-book-with-pusonnam-yiri\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Turn Your Leadership Experiences into a Book with Pusonnam Yiri - Media Associates International\" \/>\n<meta property=\"og:description\" content=\"From our Resource Library How to Turn Your Leadership Experiences into a Book with Pusonnam Yiri Learn how to record and share lessons from your leadership journey for current and future generations with author and book coach Pusonnam Yiri. 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