{"id":3338,"date":"2013-01-15T15:54:24","date_gmt":"2013-01-15T21:54:24","guid":{"rendered":"http:\/\/www.littworldonline.org\/?p=3338"},"modified":"2016-11-18T22:36:26","modified_gmt":"2016-11-18T22:36:26","slug":"mexico-publisher-gains-new-vision-and-strategy","status":"publish","type":"post","link":"https:\/\/maiglobal.org\/es\/mexico-publisher-gains-new-vision-and-strategy\/","title":{"rendered":"Mexico: Publisher gains new vision and strategy"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p><span style=\"font-size: 12pt\">January 10-11, 2013 \u00a0\u00a0 \u00a0<\/span><\/p>\n<p><span style=\"font-size: 12pt\">\u201cI had been asking God what else I needed to do to turn the publishing house around,\u201d said Ruth Mozo, general director of Ediciones Las Am\u00e9ricas (ELA), a firm located among the cobblestone streets and colorful shops of Puebla, Mexico. Her prayers were answered during a two-day consulting visit in January with Ramon Rocha III, our director of publisher development.<\/span><\/p>\n<p><span style=\"font-size: 12pt\">Mozo (middle in photo), a 33-year employee of ELA, began leading the company<img fetchpriority=\"high\" decoding=\"async\" class=\"alignright size-medium wp-image-3339\" src=\"https:\/\/maiglobal.org\/wp-content\/uploads\/2013\/01\/IMG_1666-300x225.jpg\" alt=\"img_1666\" width=\"300\" height=\"225\" \/> two years ago. She and her five managers met with Rocha (left in photo) to articulate a mission, a vision and dreams for ELA. <\/span><\/p>\n<p><span style=\"font-size: 12pt\">\u201cI was impressed with the commitment and dedication of Ruth and her staff,\u201d Ramon said, \u201cbut they all agreed they needed to up their skills and be more open to change.\u201d<\/span><\/p>\n<p><span style=\"font-size: 12pt\">In their discussions with Ramon, the team also focused on strategies for developing local and national writers. Only 20 of the 300 titles in ELA\u2019s catalog were written by Latin authors; however, the team has identified several Mexican writers to challenge, nurture and develop. According to Ramon, ELA has raw materials that can be maximized: three particularly enthusiastic female authors and some titles with bestseller potential, such as a series of colorful activity books for kids. <\/span><\/p>\n<p><span style=\"font-size: 12pt\">Ramon and the ELA staff also discussed marketing, distribution and finance <img decoding=\"async\" class=\"alignleft size-medium wp-image-3340\" src=\"https:\/\/maiglobal.org\/wp-content\/uploads\/2013\/01\/IMG_1597-300x208.jpg\" alt=\"img_1597\" width=\"300\" height=\"208\" \/>issues, including action steps to implement immediately. ELA will concentrate on rebuilding their ties with other Latin American countries and using the resources of Letra Viva, a network of evangelical publishers in Latin America.<\/span><\/p>\n<p><span style=\"font-size: 12pt\">\u201cMy team and I have worked hard to overcome some very difficult situations,\u201d Mozo said. \u201cAt times we have felt very discouraged, because it seems like no matter how hard we work, things don\u2019t get any better. But during the meetings with Brother Ramon, he shared his experiences, new ideas, and, particularly, words of encouragement that truly refreshed us.\u201d<\/span><\/p>\n<p><span style=\"font-size: 12pt\">For more information about ELA, visit www.edicioneslasamericas.com. <\/span><\/p>\n<p><span style=\"font-size: 12pt\">By Meaghan Zang, MAI intern<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>January 10-11, 2013 \u00a0\u00a0 \u00a0 \u201cI had been asking God what else I needed to do to turn the publishing house around,\u201d said Ruth Mozo, general director of Ediciones Las Am\u00e9ricas (ELA), a firm located among the cobblestone streets and colorful shops of Puebla, Mexico. Her prayers were answered during a two-day consulting visit in [&hellip;]<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"iawp_total_views":2,"footnotes":""},"categories":[42,12,45],"tags":[151],"class_list":["post-3338","post","type-post","status-publish","format-standard","hentry","category-latin-america","category-mai","category-publishing","tag-mexico"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mexico: Publisher gains new vision and strategy - Media Associates International<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/maiglobal.org\/es\/mexico-publisher-gains-new-vision-and-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mexico: Publisher gains new vision and strategy - Media Associates International\" \/>\n<meta property=\"og:description\" content=\"January 10-11, 2013 \u00a0\u00a0 \u00a0 \u201cI had been asking God what else I needed to do to turn the publishing house around,\u201d said Ruth Mozo, general director of Ediciones Las Am\u00e9ricas (ELA), a firm located among the cobblestone streets and colorful shops of Puebla, Mexico. 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