{"id":1745,"date":"2013-06-25T14:41:18","date_gmt":"2013-06-25T19:41:18","guid":{"rendered":"http:\/\/www.littworldonline.org\/?p=1745"},"modified":"2013-06-25T14:41:18","modified_gmt":"2013-06-25T19:41:18","slug":"can-a-print-magazine-survive-in-a-digital-world","status":"publish","type":"post","link":"https:\/\/maiglobal.org\/fr\/can-a-print-magazine-survive-in-a-digital-world\/","title":{"rendered":"Can a print magazine survive in a digital world?"},"content":{"rendered":"
<\/div>\n

In an ever-increasing digital world, can print books and magazines survive? “Yes,” says Keith Stonehocker, former chief strategy officer at\u00a0Christianity Today International<\/a>.<\/p>\n

httpv:\/\/www.youtube.com\/watch?v=Fn1fLaHKJfs<\/p>\n

Magazines have these advantages for digital publication:
\n1. Ongoing content with\u00a0the latest news that can be repurposed for the internet.
\n2. An advertising sales forces can post ads online.
\n3. The ability to advertise our own products and services online.<\/p>\n

Take-away lessons:
\n1. Take content from magazines and make it available online. Don\u2019t post it all at once, but\u00a0stagger it so there\u2019s always something fresh. Around that build commerce- advertising, sales and\u00a0paid content.<\/p>\n

2. Driving traffic to a website is critical.\u00a0Free e-newsletters draw people to new content. Social media like Facebook and Twitter also draw traffic.<\/p>\n

3. Offer types of paid content\u00a0such as\u00a0pdfs for download. Gather articles around different topics for specific audiences like pastors.<\/p>\n

4. Sell print subscriptions online.<\/p>\n

Don\u2019t fear the digital world, but embrace it and discern how to adapt. It\u2019s not an \u201ceither\/or\u201d choice, but a \u201cboth\/and\u201d opportunity.<\/p>\n

This video is one of a series of 3-5 minute teaching videos based on workshops led by top international Christian publishing professionals at LittWorld 2012 in Kenya. We give thanks for the dozens of dedicated men and women who serve as our volunteer trainers, many of whom shared their expertise in these videos.<\/em><\/p>\n

These mini videos on writing, editing, marketing, design, digital publishing, leadership, and more, were shot and produced by Good News Productions<\/a>, enabling MAI <\/a>to bring them to you.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

In an ever-increasing digital world, can print books and magazines survive? “Yes,” says Keith Stonehocker, former chief strategy officer at\u00a0Christianity Today International. httpv:\/\/www.youtube.com\/watch?v=Fn1fLaHKJfs Magazines have these advantages for digital publication: 1. Ongoing content with\u00a0the latest news that can be repurposed for the internet. 2. An advertising sales forces can post ads online. 3. The ability […]<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"iawp_total_views":3,"footnotes":""},"categories":[12,45],"tags":[209,210,211,212,153,213,15],"class_list":["post-1745","post","type-post","status-publish","format-standard","hentry","category-mai","category-publishing","tag-christianity-today","tag-digital-magazine","tag-digital-publishing","tag-keith-stonehocker","tag-magazine","tag-online-publishing","tag-publishing"],"yoast_head":"\nCan a print magazine survive in a digital world? - Media Associates International<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/maiglobal.org\/fr\/can-a-print-magazine-survive-in-a-digital-world\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can a print magazine survive in a digital world? - Media Associates International\" \/>\n<meta property=\"og:description\" content=\"In an ever-increasing digital world, can print books and magazines survive? “Yes,” says Keith Stonehocker, former chief strategy officer at\u00a0Christianity Today International. httpv:\/\/www.youtube.com\/watch?v=Fn1fLaHKJfs Magazines have these advantages for digital publication: 1. 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