{"id":7015,"date":"2019-07-02T15:58:22","date_gmt":"2019-07-02T15:58:22","guid":{"rendered":"https:\/\/maiglobal.org\/?p=7015"},"modified":"2019-07-02T16:27:15","modified_gmt":"2019-07-02T16:27:15","slug":"four-keys-to-make-your-publishing-financially-sustainable","status":"publish","type":"post","link":"https:\/\/maiglobal.org\/fr\/four-keys-to-make-your-publishing-financially-sustainable\/","title":{"rendered":"Four Keys to Make Your Publishing Financially Sustainable"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p>Is your publishing financially sustainable? What can you do to achieve it? Learn four keys to sustainability from Ramon Rocha III, MAI director of publisher development, in this 3-minute video or the summary below.<\/p>\n<p><iframe  style=\"display: block; margin: 0px auto;\"  id=\"_ytid_51492\"  width=\"480\" height=\"270\"  data-origwidth=\"480\" data-origheight=\"270\" src=\"https:\/\/www.youtube.com\/embed\/gskBeitpaAg?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;rel=1&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/p>\n<p>Pursue excellence in these four areas:<\/p>\n<ol>\n<li><strong>Select your titles wisely.<\/strong> Make sure the books you publish\u2014in print, ebooks or audio\u2014are the products readers want. Ensure they\u2019re well-written, well-edited and well-produced. The more bestsellers and \u201cevergreens\u201d you have, the better.<\/li>\n<li><strong>Create reader-focused marketing and distribution strategies.<\/strong> Are you focused on self-promotion or your readers in social media, email and blogs. Share content that your readers will appreciate and value. Build a brand that they can trust.<\/li>\n<li><strong>Steward your financial resources carefully, especially cash.<\/strong> Price right and stay disciplined.<\/li>\n<li><strong>Manage your human resources well.<\/strong> Are the people who lead and manage your publishing house pursuing your mission and vision? Do you and they have the skill set, desire and attitude to serve the Lord long-term?<a href=\"https:\/\/maiglobal.org\/wp-content\/uploads\/2019\/07\/Profit-Purpose-2-front-cover-with-black-MAI-logo.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-7018 alignleft\" src=\"https:\/\/maiglobal.org\/wp-content\/uploads\/2019\/07\/Profit-Purpose-2-front-cover-with-black-MAI-logo.jpg\" alt=\"\" width=\"193\" height=\"297\" srcset=\"https:\/\/maiglobal.org\/wp-content\/uploads\/2019\/07\/Profit-Purpose-2-front-cover-with-black-MAI-logo.jpg 405w, https:\/\/maiglobal.org\/wp-content\/uploads\/2019\/07\/Profit-Purpose-2-front-cover-with-black-MAI-logo-300x462.jpg 300w, https:\/\/maiglobal.org\/wp-content\/uploads\/2019\/07\/Profit-Purpose-2-front-cover-with-black-MAI-logo-195x300.jpg 195w, https:\/\/maiglobal.org\/wp-content\/uploads\/2019\/07\/Profit-Purpose-2-front-cover-with-black-MAI-logo-121x187.jpg 121w\" sizes=\"(max-width: 193px) 100vw, 193px\" \/><\/a><strong><br \/>\n<\/strong><\/li>\n<\/ol>\n<p><strong>Order your copy of the NEW <span style=\"color: #ff0000;\">second edition<\/span> of<\/strong> <em><strong>Profit &amp; Purpose<\/strong>: A global publisher&#8217;s guide for financial sustainability<\/em> by Ramon Rocha III. Includes many helpful additions.<br \/>\nOnly $11.99 on <a href=\"https:\/\/maiglobal.org\/fr\/produit\/profit-purpose-global-publishers-guide-financial-sustainability\/\">MAI<\/a> or <a href=\"http:\/\/ii&amp;qid=1562015120&amp;s=books&amp;sprefix=profit+%26+purpose+ramon%2Cstripbooks%2C187&amp;sr=1-1\">Amazon<\/a>, or available as a <a href=\"https:\/\/www.amazon.com\/Profit-Purpose-Publishers-Financial-Sustainability-ebook\/dp\/B07SHW87GX\/ref=sr_1_2?crid=36BL4DFG9WSR&amp;keywords=profit+%26+purpose+ramon+rocha+iii&amp;qid=1562015751&amp;s=books&amp;sprefix=profit+%26+purpose+ramon%2Cstripbooks%2C187&amp;sr=1-2\">Kindle e-book<\/a> for $8.99.<\/p>","protected":false},"excerpt":{"rendered":"<p>Is your publishing financially sustainable? What can you do to achieve it? Learn four keys to sustainability from Ramon Rocha III, MAI director of publisher development, in this 3-minute video or the summary below. Pursue excellence in these four areas: Select your titles wisely. Make sure the books you publish\u2014in print, ebooks or audio\u2014are the [&hellip;]<\/p>","protected":false},"author":4,"featured_media":7023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"iawp_total_views":3,"footnotes":""},"categories":[306,12,45],"tags":[235,537,29,319],"class_list":["post-7015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia","category-mai","category-publishing","tag-christian-publishing","tag-financial-managemnet","tag-philippines","tag-publishing-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Four Keys to Make Your Publishing Financially Sustainable - Media Associates International<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/maiglobal.org\/fr\/four-keys-to-make-your-publishing-financially-sustainable\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Four Keys to Make Your Publishing Financially Sustainable - Media Associates International\" \/>\n<meta property=\"og:description\" content=\"Is your publishing financially sustainable? What can you do to achieve it? Learn four keys to sustainability from Ramon Rocha III, MAI director of publisher development, in this 3-minute video or the summary below. Pursue excellence in these four areas: Select your titles wisely. 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