{"id":1179,"date":"2012-12-11T09:00:34","date_gmt":"2012-12-11T15:00:34","guid":{"rendered":"http:\/\/www.littworldonline.org\/?p=1179"},"modified":"2016-11-18T22:36:33","modified_gmt":"2016-11-18T22:36:33","slug":"why-bother-with-theological-conferences","status":"publish","type":"post","link":"https:\/\/maiglobal.org\/id\/why-bother-with-theological-conferences\/","title":{"rendered":"Why bother with theological conferences?"},"content":{"rendered":"
<\/div>\n

Prior to\u00a0the Latin America Congresses on Evangelism\u00a0(CLADE<\/a>) held in Costa Rica last July, some publishers had asked, “Why is it important for us to be in an event like CLADE?” After all, it was a forum for theological reflection for Christian leaders across the continent. For MAI<\/a> and\u00a0participating publishers it was worthwhile for several reasons:<\/p>\n

\"\"<\/a>
CLADE congress participants chat with author and MAI board member Keila Ochoa Harris (left)<\/figcaption><\/figure>\n

First, this was a book devouring audience,\u00a0and therefore an excellent opportunity to sell books. And, direct contact with this public gave us invaluable feedback on the books being published and an\u00a0opportunity to hear recommendations.<\/p>\n

For lonely editors, it was valuable to meet grateful readers who in turn will become natural promoters of our books.<\/p>\n

Publishers had the opportunity to hear\u00a0the issues being debated. In a continent as large and diverse as Latin America, it’s challenging to put your finger on the pulse of the Church. A congress like this provides an unequalled opportunity for market research.<\/p>\n

We also met potential authors, some of whom had already been in touch with a publishing house, but face-to-face contact had never been possible. Other potential authors would perhaps never have contacted a publisher: some conference or workshop speakers are wonderful communicators, with perhaps limited gifts as writers, but with a message that needs to be published abroad. A creative publisher can find ways of doing that with the help of a ghost writer.<\/p>\n

In the same way, writers could interact directly with publishers and understand their respective focus and style, plus listen to issues being discussed. Noone wants to write or\u00a0publish in a vacuum.<\/p>\n

The event also served as a\u00a0focus group on communication tools; what blogs\u00a0people\u00a0are reading; if they were reading our social media and web sites; and the type of technological devices they are using. We were surprised to discover who was using iPads, laptops, smart phones… and who wasn’t!<\/p>\n

So, why not take\u00a0advantage of theological conferences in your\u00a0region to learn, network and promote your books?<\/p>\n

By Ian Darke<\/a>, MAI’s\u00a0Latin America regional trainer<\/em><\/p>\n

>>Related post:<\/strong> Ochoa reflects on Latin American interest in Christian publishing <\/a><\/p>","protected":false},"excerpt":{"rendered":"

Prior to\u00a0the Latin America Congresses on Evangelism\u00a0(CLADE) held in Costa Rica last July, some publishers had asked, “Why is it important for us to be in an event like CLADE?” After all, it was a forum for theological reflection for Christian leaders across the continent. For MAI and\u00a0participating publishers it was worthwhile for several reasons: […]<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"iawp_total_views":0,"footnotes":""},"categories":[12],"tags":[50,26,18,19,95,117,118,119,34,120,121,98,100,122,15,16,123,124,38,125,67],"class_list":["post-1179","post","type-post","status-publish","format-standard","hentry","category-mai","tag-author","tag-books","tag-christian","tag-church","tag-clade-v","tag-communication","tag-conference","tag-costa-rica","tag-editor","tag-editors","tag-ian-darke","tag-latin-america","tag-mai","tag-media","tag-publishing","tag-reading","tag-theology","tag-training","tag-writer","tag-writers","tag-writing"],"yoast_head":"\nWhy bother with theological conferences? - Media Associates International<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/maiglobal.org\/id\/why-bother-with-theological-conferences\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why bother with theological conferences? - Media Associates International\" \/>\n<meta property=\"og:description\" content=\"Prior to\u00a0the Latin America Congresses on Evangelism\u00a0(CLADE) held in Costa Rica last July, some publishers had asked, “Why is it important for us to be in an event like CLADE?” After all, it was a forum for theological reflection for Christian leaders across the continent. 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