{"id":1467,"date":"2013-06-18T09:00:27","date_gmt":"2013-06-18T14:00:27","guid":{"rendered":"http:\/\/www.littworldonline.org\/?p=1467"},"modified":"2016-11-18T22:35:52","modified_gmt":"2016-11-18T22:35:52","slug":"every-publisher-needs-a-business-plan-all-the-time","status":"publish","type":"post","link":"https:\/\/maiglobal.org\/id\/every-publisher-needs-a-business-plan-all-the-time\/","title":{"rendered":"Every Publisher Needs a Business Plan — All the Time!"},"content":{"rendered":"
<\/div>\n

\"Ramon<\/a><\/p>\n

\u201cHelp! What can I do with lots of slow moving inventory?\u00a0 Our declining revenues are not able to cover our monthly expenses!\u201d \u201cOur cash may run out in 4 to 5 months!\u201d<\/p>\n

MAI recently received these two urgent requests for help from two separate Christian publishers. These publishers serve in different regions but are both beset with a distinct set of difficult challenges. The boards of trustees of both houses required their respective CEO\u2019s to come up with a \u201cbusiness plan.\u201d<\/p>\n

Business plans are usually required by venture capitalists so they can properly evaluate investment opportunities in start-up \u201cfor-profit\u201d enterprises. However, clearly stated and thoughtfully prepared business strategy plans are much needed, even by ministry-oriented Christian publishing houses. Indeed, failing to plan is planning to fail.<\/p>\n

The boards are likely considering the need for a fresh infusion of working capital to help tide the publishing firms over the hump. Thus, their requirement to develop a business plan.<\/p>\n

I created a simplified template that any publisher could complete. It outlines a clear objective, an executive summary, analysis of the publishing house\u2019s current challenges, a description of the market, and a financial plan.\u00a0 Please see the\u00a0Simple Business Plan Template<\/a> for your use.<\/p>\n

In addition to a business plan, firms must also discuss the actual publishing plans for the next 12 to 24 months: 1) the new titles, 2) how to maximize the bestsellers, and 3) how to sell out the slow moving titles (including, perhaps, a plan how to give them away!). Why focus on these three? They significantly affect the financial health of the company.<\/p>\n

It goes without saying that filling in the columns of these spreadsheets would entail a lot of discussions, research and analysis. The nice thing about spreadsheets is that you can add more columns and insert anything relevant in your planning, implementation and monitoring.<\/p>\n

Business strategy plans should be part and parcel of every Christian publisher\u2019s year-round operations.<\/p>\n

Email me at ramon@littworld.org if you’d like any of these sample spreadsheets:<\/strong>
\n1. 2-year publishing plan
\n2. bestseller marketing plan
\n3. slow-moving titles plan<\/p>\n

What planning and measuring tools are you using to help you accomplish your mission and vision?<\/strong><\/em><\/p>\n

— Ramon Rocha III, MAI director of publisher development<\/em><\/p>","protected":false},"excerpt":{"rendered":"

\u201cHelp! What can I do with lots of slow moving inventory?\u00a0 Our declining revenues are not able to cover our monthly expenses!\u201d \u201cOur cash may run out in 4 to 5 months!\u201d MAI recently received these two urgent requests for help from two separate Christian publishers. These publishers serve in different regions but are both […]<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"iawp_total_views":5,"footnotes":""},"categories":[203,12,45,204],"tags":[],"class_list":["post-1467","post","type-post","status-publish","format-standard","hentry","category-finance","category-mai","category-publishing","category-sales"],"yoast_head":"\nEvery Publisher Needs a Business Plan - All the Time! - Media Associates International<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/maiglobal.org\/id\/every-publisher-needs-a-business-plan-all-the-time\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Every Publisher Needs a Business Plan - All the Time! - Media Associates International\" \/>\n<meta property=\"og:description\" content=\"\u201cHelp! 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