{"id":9372,"date":"2020-10-12T14:21:00","date_gmt":"2020-10-12T19:21:00","guid":{"rendered":"https:\/\/maiglobal.org\/?post_type=mec-events&#038;p=9372"},"modified":"2020-10-12T14:21:00","modified_gmt":"2020-10-12T19:21:00","slug":"create-your-writer-brand","status":"publish","type":"mec-events","link":"https:\/\/maiglobal.org\/pt\/events\/create-your-writer-brand\/","title":{"rendered":"Create Your Writer Brand"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p>Whether you are aware of it or not, you are creating an impression.\u00a0People are constantly evaluating and interpreting your work, your relevance to them and the value you offer by what you intentionally \u2013 and unintentionally \u2013 share.\u00a0<em>&#8220;Your\u00a0writer brand\u00a0communicates what makes your work unique, and represents an implied promise to your readers of what they can expect you to consistently deliver&#8221; (K. Grabas).\u00a0<\/em><\/p>\n<p>A well defined brand:<\/p>\n<ul>\n<li>Gives clarity and direction to your writing<\/li>\n<li>Enables you to build an emotional connection with, and attract a targeted audience of readers.<\/li>\n<li>Guides and enhances your use of social media<\/li>\n<li>Increases the reach and effectiveness of your\u00a0 ministry<\/li>\n<\/ul>\n<p>This webinar will impress on you the need to be deliberate in developing your unique identity as a writer, and will show you the first steps to take to create your writer brand.\u00a0Learn from two successful writers and professional coaches: Jennifer Karina, a psychologist and author from Kenya, and Hankuri Tawus Gaya,\u00a0youth pastor and campus missionary from Nigeria.\u00a0Moderated by Barine Kirime of Kenya.<\/p>\n<p><a href=\"https:\/\/jenniekarina.co.ke\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jennifer Karina<\/a>\u00a0is a Counselling Psychologist, Certified Professional Coach and\u00a0the founder of Anchor Relationship Network, a<img decoding=\"async\" class=\"wp-image-9374 alignright\" src=\"https:\/\/maiglobal.org\/wp-content\/uploads\/2020\/10\/Jennie-Profile-Photo-2-300x277.jpg\" alt=\"\" width=\"135\" height=\"124\" srcset=\"https:\/\/maiglobal.org\/wp-content\/uploads\/2020\/10\/Jennie-Profile-Photo-2-300x277.jpg 300w, https:\/\/maiglobal.org\/wp-content\/uploads\/2020\/10\/Jennie-Profile-Photo-2-202x187.jpg 202w, https:\/\/maiglobal.org\/wp-content\/uploads\/2020\/10\/Jennie-Profile-Photo-2.jpg 550w\" sizes=\"(max-width: 135px) 100vw, 135px\" \/> personal and professional development agency which\u00a0partners with institutions in Corporate Wellness and Talent Development.\u00a0She was a recipient of the World Women Leadership Achievement Award (2015) in recognition of her valuable contribution to society and industry. She is the author of <em>Marriage Built to Last<\/em>.<\/p>\n<p><a href=\"https:\/\/www.hankuritawusgaya.com\/\"><img decoding=\"async\" class=\"alignleft wp-image-9255\" src=\"https:\/\/maiglobal.org\/wp-content\/uploads\/2020\/09\/Hankuri-casual-headshot-275x300.jpeg\" alt=\"\" width=\"135\" height=\"147\" srcset=\"https:\/\/maiglobal.org\/wp-content\/uploads\/2020\/09\/Hankuri-casual-headshot-275x300.jpeg 275w, https:\/\/maiglobal.org\/wp-content\/uploads\/2020\/09\/Hankuri-casual-headshot-300x328.jpeg 300w, https:\/\/maiglobal.org\/wp-content\/uploads\/2020\/09\/Hankuri-casual-headshot-171x187.jpeg 171w, https:\/\/maiglobal.org\/wp-content\/uploads\/2020\/09\/Hankuri-casual-headshot.jpeg 523w\" sizes=\"(max-width: 135px) 100vw, 135px\" \/>Hankuri Tawus Gaya<\/a> \u00a0is a dynamic youth pastor, campus missionary and a certified professional coach and mentor. He is passionate about challenging &#8220;Just One Soul&#8221; to become all that God has created them to be and making the world God\u2019s dream place.\u00a0In writing, he is passionate about sharing the African story with unique focus on youth and students to the global community. He has written 21 books.\u00a0Hankuri presently serves as an Area Director and Strategic Plan Officer with Nigeria Fellowship of Evangelical Students (NIFES), the IFES Movement in Nigeria, and as a National Facilitator with Langham Preaching, Nigeria.<\/p>\n<p><a href=\"https:\/\/www.kirimi-barine.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Barine Kirimi <\/a>is a Trustee of MAI-Africa and Global Publishing Development Coordinator for the United Bible Societies, with <img decoding=\"async\" class=\"wp-image-6898 alignright\" src=\"https:\/\/maiglobal.org\/wp-content\/uploads\/2019\/05\/Barine-Kirimi-webinar-photo-2017-cropped.jpg\" alt=\"\" width=\"136\" height=\"124\" \/>more than 20 years\u2019 experience in publishing, capacity building and strategic consulting. He has a passion for training writers and publishers and is the founding director of the <a href=\"https:\/\/littworldonline.us7.list-manage.com\/track\/click?u=8299061d25aa8357b45cd7f9a&amp;id=7a2063d9fc&amp;e=4c5ca88dd4\">Publishing Institute of Africa<\/a>, a capacity building organization for writers and publishers.<\/p>\n<p><strong><a href=\"http:\/\/bit.ly\/2SCH3VN\">Register now<\/a>\u00a0<\/strong><strong>for Wednesday, 21 October, 6-7:00 p.m. Eastern Africa Time.<\/strong><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Whether you are aware of it or not, you are creating an impression.\u00a0People are constantly evaluating and interpreting your work, your relevance to them and the value you offer by what you intentionally \u2013 and unintentionally \u2013 share.\u00a0&#8220;Your\u00a0writer brand\u00a0communicates what makes your work unique, and represents an implied promise to your readers of what they [&hellip;]<\/p>","protected":false},"author":4,"featured_media":9373,"comment_status":"open","ping_status":"closed","template":"","meta":{"give_campaign_id":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"tags":[301,50,339,299,629,580,663,38,664],"mec_category":[411],"class_list":["post-9372","mec-events","type-mec-events","status-publish","has-post-thumbnail","hentry","tag-africa-christian-authors","tag-author","tag-christian-author","tag-christian-writer","tag-free-webinar","tag-kenyan-author","tag-nigerian-author","tag-writer","tag-writer-brand","mec_category-webinar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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