{"id":1876,"date":"2013-09-18T13:04:45","date_gmt":"2013-09-18T18:04:45","guid":{"rendered":"http:\/\/www.littworldonline.org\/?p=1876"},"modified":"2016-11-18T22:35:36","modified_gmt":"2016-11-18T22:35:36","slug":"win-over-your-reader-in-your-first-chapter","status":"publish","type":"post","link":"https:\/\/maiglobal.org\/pt\/win-over-your-reader-in-your-first-chapter\/","title":{"rendered":"Win over Your Reader in Your First Chapter"},"content":{"rendered":"
<\/div>\n

Your opening chapter is your most important one because that is where you strike your deal with the reader\u2014his or her reading time in exchange for what you\u2019re offering. The cover, title, back cover and table of contents are all selling opportunities to bring the reader to this decision point. By the end of the first chapter, the reader will have decided whether and why to continue reading.<\/p>\n

To win over your reader, the opening chapter should generally address five Ps:\"Man-Reading-Kindle-by-Tina-\"<\/a><\/em><\/em><\/p>\n

1. Problem<\/strong><\/em>\u2014What\u2019s really wrong and why it really matters to the reader. The best problem is one the reader is highly motivated to address in a reading experience, or would be if he or she knew what the author knows.<\/p>\n

2. Premise<\/strong><\/em>\u2014How this book will approach and resolve the problem in a unique and promising way. Describes the insight(s), principle or strategy that could solve the problem. The best premise feels fresh, powerful and promising\u2014the reader should, for example, have an \u201caha!\u201d response on first hearing of it.<\/p>\n

3. Personal angle<\/em><\/strong>\u2014Why the reader can trust this author to deliver a credible, helpful reading experience. Personal angle may be rooted in experience, education, observation, access to data, or a combination of these. The best angle is the one that shows that the author is not only the best source for help, but understands and respects the reader\u2019s experience, and sincerely wants to help.<\/p>\n

4. P<\/strong><\/em>romise<\/i><\/strong>\u2014\u201cHere\u2019s a preview of what you\u2019ll learn\/how you\u2019ll change by the end of the book….\u201d Describes the take-away benefit for the reader. The best promise strikes the reader as credible, likely to be life-changing if applied, and worth paying for.<\/p>\n

5. Plan<\/strong><\/em>\u2014\u201cIn the pages ahead, here\u2019s what will happen\u2026here\u2019s what you\u2019ll think and feel\u2026.\u201d Describes the reading experience ahead. The best plan is simple, intuitively sound and strongly motivating.<\/p>\n

\"Alice<\/a>Alice Crider is an editor, an author, and an author coach. Since 2011, she has combined her life coaching skills with her writing and 15 years of publishing experience. Alice shared these ideas at LittWorld 2012, gathering many of them from\u00a0<\/em><\/em>Steps to “Bring about Life Change” by David Kopp.<\/em>
\n<\/em><\/p>\n

Photo above by Tina Phillips<\/a>, courtesy Freedigitalphotos<\/a><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Your opening chapter is your most important one because that is where you strike your deal with the reader\u2014his or her reading time in exchange for what you\u2019re offering. The cover, title, back cover and table of contents are all selling opportunities to bring the reader to this decision point. By the end of the […]<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"iawp_total_views":2,"footnotes":""},"categories":[12,182,46],"tags":[129,219,100,15,16,67,47],"class_list":["post-1876","post","type-post","status-publish","format-standard","hentry","category-mai","category-marketing","category-writing-resources","tag-alice-crider","tag-christian-writing","tag-mai","tag-publishing","tag-reading","tag-writing","tag-writing-tips"],"yoast_head":"\nWin over Your Reader in Your First Chapter - Media Associates International<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/maiglobal.org\/pt\/win-over-your-reader-in-your-first-chapter\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Win over Your Reader in Your First Chapter - Media Associates International\" \/>\n<meta property=\"og:description\" content=\"Your opening chapter is your most important one because that is where you strike your deal with the reader\u2014his or her reading time in exchange for what you\u2019re offering. The cover, title, back cover and table of contents are all selling opportunities to bring the reader to this decision point. By the end of the […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/maiglobal.org\/pt\/win-over-your-reader-in-your-first-chapter\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Associates International\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-18T18:04:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-11-18T22:35:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/maiglobal.org\/wp-content\/uploads\/2013\/09\/Man-Reading-Kindle-by-Tina-300x199.jpg\" \/>\n<meta name=\"author\" content=\"Dawn Jewell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dawn Jewell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/maiglobal.org\/win-over-your-reader-in-your-first-chapter\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/maiglobal.org\/win-over-your-reader-in-your-first-chapter\/\"},\"author\":{\"name\":\"Dawn Jewell\",\"@id\":\"https:\/\/maiglobal.org\/#\/schema\/person\/fe9cb0aeb56fbdaecf5057c965411976\"},\"headline\":\"Win over Your Reader in Your First Chapter\",\"datePublished\":\"2013-09-18T18:04:45+00:00\",\"dateModified\":\"2016-11-18T22:35:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/maiglobal.org\/win-over-your-reader-in-your-first-chapter\/\"},\"wordCount\":381,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/maiglobal.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/maiglobal.org\/win-over-your-reader-in-your-first-chapter\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/maiglobal.org\/wp-content\/uploads\/2013\/09\/Man-Reading-Kindle-by-Tina-300x199.jpg\",\"keywords\":[\"Alice Crider\",\"Christian writing\",\"MAI\",\"publishing\",\"reading\",\"writing\",\"writing tips\"],\"articleSection\":[\"MAI\",\"marketing\",\"writing\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/maiglobal.org\/win-over-your-reader-in-your-first-chapter\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/maiglobal.org\/win-over-your-reader-in-your-first-chapter\/\",\"url\":\"https:\/\/maiglobal.org\/win-over-your-reader-in-your-first-chapter\/\",\"name\":\"Win over Your Reader in Your First Chapter - Media Associates International\",\"isPartOf\":{\"@id\":\"https:\/\/maiglobal.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/maiglobal.org\/win-over-your-reader-in-your-first-chapter\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/maiglobal.org\/win-over-your-reader-in-your-first-chapter\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/maiglobal.org\/wp-content\/uploads\/2013\/09\/Man-Reading-Kindle-by-Tina-300x199.jpg\",\"datePublished\":\"2013-09-18T18:04:45+00:00\",\"dateModified\":\"2016-11-18T22:35:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/maiglobal.org\/win-over-your-reader-in-your-first-chapter\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/maiglobal.org\/win-over-your-reader-in-your-first-chapter\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/maiglobal.org\/win-over-your-reader-in-your-first-chapter\/#primaryimage\",\"url\":\"https:\/\/maiglobal.org\/wp-content\/uploads\/2013\/09\/Man-Reading-Kindle-by-Tina-300x199.jpg\",\"contentUrl\":\"https:\/\/maiglobal.org\/wp-content\/uploads\/2013\/09\/Man-Reading-Kindle-by-Tina-300x199.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/maiglobal.org\/win-over-your-reader-in-your-first-chapter\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/maiglobal.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Win over Your Reader in Your First Chapter\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/maiglobal.org\/#website\",\"url\":\"https:\/\/maiglobal.org\/\",\"name\":\"Media Associates International\",\"description\":\"The power of the written word transforms lives.\",\"publisher\":{\"@id\":\"https:\/\/maiglobal.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/maiglobal.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/maiglobal.org\/#organization\",\"name\":\"Media Associates International\",\"url\":\"https:\/\/maiglobal.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/maiglobal.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/maiglobal.org\/wp-content\/uploads\/2017\/01\/maismall.jpg\",\"contentUrl\":\"https:\/\/maiglobal.org\/wp-content\/uploads\/2017\/01\/maismall.jpg\",\"width\":145,\"height\":60,\"caption\":\"Media Associates International\"},\"image\":{\"@id\":\"https:\/\/maiglobal.org\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/maiglobal.org\/#\/schema\/person\/fe9cb0aeb56fbdaecf5057c965411976\",\"name\":\"Dawn Jewell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/maiglobal.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8c17432c720821e211d58fcd87b64dd7b5a20866d8381a7b281e963564019e63?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8c17432c720821e211d58fcd87b64dd7b5a20866d8381a7b281e963564019e63?s=96&d=mm&r=g\",\"caption\":\"Dawn Jewell\"},\"url\":\"https:\/\/maiglobal.org\/pt\/author\/dawnjewell\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Win over Your Reader in Your First Chapter - Media Associates International","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/maiglobal.org\/pt\/win-over-your-reader-in-your-first-chapter\/","og_locale":"pt_BR","og_type":"article","og_title":"Win over Your Reader in Your First Chapter - Media Associates International","og_description":"Your opening chapter is your most important one because that is where you strike your deal with the reader\u2014his or her reading time in exchange for what you\u2019re offering. The cover, title, back cover and table of contents are all selling opportunities to bring the reader to this decision point. By the end of the […]","og_url":"https:\/\/maiglobal.org\/pt\/win-over-your-reader-in-your-first-chapter\/","og_site_name":"Media Associates International","article_published_time":"2013-09-18T18:04:45+00:00","article_modified_time":"2016-11-18T22:35:36+00:00","og_image":[{"url":"https:\/\/maiglobal.org\/wp-content\/uploads\/2013\/09\/Man-Reading-Kindle-by-Tina-300x199.jpg","type":"","width":"","height":""}],"author":"Dawn Jewell","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Dawn Jewell","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/maiglobal.org\/win-over-your-reader-in-your-first-chapter\/#article","isPartOf":{"@id":"https:\/\/maiglobal.org\/win-over-your-reader-in-your-first-chapter\/"},"author":{"name":"Dawn Jewell","@id":"https:\/\/maiglobal.org\/#\/schema\/person\/fe9cb0aeb56fbdaecf5057c965411976"},"headline":"Win over Your Reader in Your First Chapter","datePublished":"2013-09-18T18:04:45+00:00","dateModified":"2016-11-18T22:35:36+00:00","mainEntityOfPage":{"@id":"https:\/\/maiglobal.org\/win-over-your-reader-in-your-first-chapter\/"},"wordCount":381,"commentCount":1,"publisher":{"@id":"https:\/\/maiglobal.org\/#organization"},"image":{"@id":"https:\/\/maiglobal.org\/win-over-your-reader-in-your-first-chapter\/#primaryimage"},"thumbnailUrl":"https:\/\/maiglobal.org\/wp-content\/uploads\/2013\/09\/Man-Reading-Kindle-by-Tina-300x199.jpg","keywords":["Alice Crider","Christian writing","MAI","publishing","reading","writing","writing tips"],"articleSection":["MAI","marketing","writing"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/maiglobal.org\/win-over-your-reader-in-your-first-chapter\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/maiglobal.org\/win-over-your-reader-in-your-first-chapter\/","url":"https:\/\/maiglobal.org\/win-over-your-reader-in-your-first-chapter\/","name":"Win over Your Reader in Your First Chapter - Media Associates International","isPartOf":{"@id":"https:\/\/maiglobal.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/maiglobal.org\/win-over-your-reader-in-your-first-chapter\/#primaryimage"},"image":{"@id":"https:\/\/maiglobal.org\/win-over-your-reader-in-your-first-chapter\/#primaryimage"},"thumbnailUrl":"https:\/\/maiglobal.org\/wp-content\/uploads\/2013\/09\/Man-Reading-Kindle-by-Tina-300x199.jpg","datePublished":"2013-09-18T18:04:45+00:00","dateModified":"2016-11-18T22:35:36+00:00","breadcrumb":{"@id":"https:\/\/maiglobal.org\/win-over-your-reader-in-your-first-chapter\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/maiglobal.org\/win-over-your-reader-in-your-first-chapter\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/maiglobal.org\/win-over-your-reader-in-your-first-chapter\/#primaryimage","url":"https:\/\/maiglobal.org\/wp-content\/uploads\/2013\/09\/Man-Reading-Kindle-by-Tina-300x199.jpg","contentUrl":"https:\/\/maiglobal.org\/wp-content\/uploads\/2013\/09\/Man-Reading-Kindle-by-Tina-300x199.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/maiglobal.org\/win-over-your-reader-in-your-first-chapter\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/maiglobal.org\/"},{"@type":"ListItem","position":2,"name":"Win over Your Reader in Your First Chapter"}]},{"@type":"WebSite","@id":"https:\/\/maiglobal.org\/#website","url":"https:\/\/maiglobal.org\/","name":"Media Associates International","description":"The power of the written word transforms lives.","publisher":{"@id":"https:\/\/maiglobal.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/maiglobal.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/maiglobal.org\/#organization","name":"Media Associates International","url":"https:\/\/maiglobal.org\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/maiglobal.org\/#\/schema\/logo\/image\/","url":"https:\/\/maiglobal.org\/wp-content\/uploads\/2017\/01\/maismall.jpg","contentUrl":"https:\/\/maiglobal.org\/wp-content\/uploads\/2017\/01\/maismall.jpg","width":145,"height":60,"caption":"Media Associates International"},"image":{"@id":"https:\/\/maiglobal.org\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/maiglobal.org\/#\/schema\/person\/fe9cb0aeb56fbdaecf5057c965411976","name":"Dawn Jewell","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/maiglobal.org\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8c17432c720821e211d58fcd87b64dd7b5a20866d8381a7b281e963564019e63?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8c17432c720821e211d58fcd87b64dd7b5a20866d8381a7b281e963564019e63?s=96&d=mm&r=g","caption":"Dawn Jewell"},"url":"https:\/\/maiglobal.org\/pt\/author\/dawnjewell\/"}]}},"_links":{"self":[{"href":"https:\/\/maiglobal.org\/pt\/wp-json\/wp\/v2\/posts\/1876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maiglobal.org\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maiglobal.org\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maiglobal.org\/pt\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/maiglobal.org\/pt\/wp-json\/wp\/v2\/comments?post=1876"}],"version-history":[{"count":0,"href":"https:\/\/maiglobal.org\/pt\/wp-json\/wp\/v2\/posts\/1876\/revisions"}],"wp:attachment":[{"href":"https:\/\/maiglobal.org\/pt\/wp-json\/wp\/v2\/media?parent=1876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maiglobal.org\/pt\/wp-json\/wp\/v2\/categories?post=1876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maiglobal.org\/pt\/wp-json\/wp\/v2\/tags?post=1876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}