{"id":8746,"date":"2020-03-20T19:59:24","date_gmt":"2020-03-20T19:59:24","guid":{"rendered":"https:\/\/maiglobal.org\/?p=8746"},"modified":"2020-03-20T21:22:22","modified_gmt":"2020-03-20T21:22:22","slug":"redeeming-the-time-and-reaching-our-readers","status":"publish","type":"post","link":"https:\/\/maiglobal.org\/pt\/redeeming-the-time-and-reaching-our-readers\/","title":{"rendered":"Redeeming the Time and Reaching Our Readers"},"content":{"rendered":"
<\/div>\n

By John Maust<\/p>\n

Just before some borders were closed to control the spread of the coronavirus, MAI held a series of productive trainings in West Africa. Staff member Ramon Rocha III co-led MAI-Africa workshops for Christian publishers and writers in Nigeria, Cameroon and C\u00f4te d\u2019Ivoire in early March.<\/p>\n

\"\"
Booksellers in Abidjan discussed marketing<\/figcaption><\/figure>\n

Some 52 Christian booksellers and publishers attended Ramon\u2019s marketing workshop hosted by Jules Ouoba and his team at CPE publishing house<\/a> in Abidjan, C\u00f4te d\u2019Ivoire. \u201cI have just formed a new publishing house, and this marketing training was exactly what we needed,\u201d one participant said.<\/p>\n

Marketing may not sound very \u201cspiritual,\u201d but Christian books won\u2019t be read unless people know they exist and where to find them\u2014thus the importance of marketing to spread the Word.<\/p>\n

Not surprisingly, MAI-Europe needed to postpone the April MediaFest<\/a> conference in the Czech Republic due to precautionary measures to control the coronavirus. Our planned Chicagoland event on how to write a book proposal met the same fate.<\/p>\n

With many of us essentially \u201cconfined to quarters\u201d because of the virus, we may have a bit more time in our schedules, so how will we use it?<\/p>\n

\u201cI find myself enjoying the challenge of the flexibility that a blank diary provides and responding to the prompts I believe God is giving me in answer to my prayer about that,\u201d said a former MAI Board member from the UK.<\/p>\n

\u201cWhat to do at home?\u201d asked Brazilian publisher and MAI trainer Mark Carpenter. \u201cNothing more natural than to catch up on our reading and discover new books. Books are made for this. We can come out of this wiser, more enlightened and better prepared to resume life, career and relationships.\u201d<\/p>\n

This is\"\" an opportune time for us global Christian publishers and writers. In many ways, we were made for such a time as this\u2014positioned to give anxious readers a message of hope, help, truth and comfort found in a relationship with a loving God.<\/p>\n

Are\u00a0 you doing anything creative right now to reach out to your readers?\u00a0 We\u2019d love to share it with the MAI global network.<\/p>\n

We also know this is a difficult and stressful time for you whose publishing ministries are hard-hit financially by the crisis.\u00a0 Let us know how the MAI \u201cfamily\u201d can support you in prayer.<\/p>\n

John Maust is president of MAI.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

By John Maust Just before some borders were closed to control the spread of the coronavirus, MAI held a series of productive trainings in West Africa. Staff member Ramon Rocha III co-led MAI-Africa workshops for Christian publishers and writers in Nigeria, Cameroon and C\u00f4te d\u2019Ivoire in early March. Some 52 Christian booksellers and publishers attended […]<\/p>","protected":false},"author":4,"featured_media":8750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"iawp_total_views":4,"footnotes":""},"categories":[354,306,307,308,44,394,42,12,216,45,161],"tags":[235,219],"class_list":["post-8746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-africa","category-asia","category-christian-writer","category-devotional","category-europe","category-john-maust","category-latin-america","category-mai","category-personal-development","category-publishing","category-training","tag-christian-publishing","tag-christian-writing"],"yoast_head":"\nRedeeming the Time and Reaching Our Readers - Media Associates International<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/maiglobal.org\/pt\/redeeming-the-time-and-reaching-our-readers\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Redeeming the Time and Reaching Our Readers - Media Associates International\" \/>\n<meta property=\"og:description\" content=\"By John Maust Just before some borders were closed to control the spread of the coronavirus, MAI held a series of productive trainings in West Africa. 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