{"id":24846,"date":"2026-06-24T03:40:34","date_gmt":"2026-06-24T08:40:34","guid":{"rendered":"https:\/\/maiglobal.org\/?page_id=24846"},"modified":"2026-06-24T03:50:36","modified_gmt":"2026-06-24T08:50:36","slug":"how-to-get-your-ideas-to-stick-with-heather-pubols","status":"publish","type":"page","link":"https:\/\/maiglobal.org\/zh\/how-to-get-your-ideas-to-stick-with-heather-pubols\/","title":{"rendered":"How to Get Your Ideas to Stick with Heather Pubols"},"content":{"rendered":"
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From our Resource Library<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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How to Get Your Ideas to Stick with Heather Pubols<\/strong><\/h3>

I want you to imagine that you are living in Great Britain in the 1700s, exactly 1789 to be precise. Chattel slavery is legal. It’s profitable. It’s woven into the fabric of the economy.<\/p>

For many people, including many Christians, this is simply the way the world works.<\/p>

And yet this system leads to the suffering and death of thousands of African men and women, people made in the image of God.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Now imagine that you are a Nigerian living in Britain. You have lived through slavery yourself. You have seen what most people in Britain will never see.<\/p>

And now you’re a free man. You carry a story that could change how people understand slavery and the world.<\/p>

\u00a0But you have a problem. Most people don’t want to hear your story. And even if they do, they may not believe it.<\/p>

A small group of abolitionists is beginning to spread the idea that slavery is morally reprehensible. So you join them.<\/p>

Then you write and publish The Interesting Narrative of the Life of Olaudah Equiano<\/em> by Olaudah Equiano.<\/p>

But the book isn’t an instant success. So you travel, you speak, and you keep placing your story in public conversation until it becomes harder to ignore.<\/p>

As the movement grows, so does the market for your message.<\/p>

Within a year, Equiano’s book gains traction. Future editions sell more copies. It becomes a bestseller and is reprinted nine times.<\/p>

Books on the same issue that followed Equiano’s sold more quickly because they were building on prepared ground. The idea was no longer new.<\/p>

Now imagine another person. Imagine that you are William Wilberforce. You are a member of the British Parliament. You’re driven by a Christian conviction that slavery is evil. You bring legislation to end it, and you fail multiple times.<\/p>

It’s not because your argument is weak. It’s because the culture is not ready.<\/p>

So you realize something. You cannot change the law until you help change what people believe.<\/p>

So you begin working beyond Parliament. You advocate, give speeches, write articles, collaborate with others, and help fuel a growing movement.<\/p>

Then you publish A Practical View of the Prevailing Religious System of Professed Christians<\/em>. It’s not directly about slavery, but about the kind of faith that shapes how people live, think, and act. A faith that cannot ignore injustice.<\/p>

Before people act differently, they need to see their faith differently.<\/p>

Wilberforce, Equiano, and others did something remarkable. They didn’t just argue or publish books. Through all of these things, they built a movement. A movement that spread ideas, stirred consciousness, and reshaped the imagination of the public.<\/p>

So that when change finally came, people were ready for it. In doing so, they revealed something many writers miss: before an idea can take root, it must first take hold of the imagination.<\/p>

This leads directly to what we’ll explore today.<\/p>

In today’s world, publishing untested or controversial ideas in a book can represent a significant risk, especially for those of you who lead small publishing houses. No one wants to spend time, money, and effort creating something no one reads, or filling storage space with books that are not selling.<\/p>

But when you work in partnership with the Holy Spirit to prepare the soil of souls first, your ideas will flourish, bringing enrichment to the church and lasting change to society. Ideas like those brought forth by Equiano and Wilberforce were prophetic ideas\u2014ideas that convict people to live according to biblical principles.<\/p>

These are often the most difficult ideas to gain traction with the public.<\/p>

We’ll look at how to introduce new ideas, test them, and refine them publicly so you can get your ideas to stick and begin building a market for your book before you write it.<\/p>

Most writers assume the process works like this: You write the book alone. Then you publish it, promote it, and hope people buy it.<\/p>

Sometimes that happens. But more often it works this way: You have an idea. The idea gets exposure. Then it gains traction, and people demand to know more. Then you write the book.<\/p>

People don’t read simply what’s available. They read what already feels valuable. It’s better to think of your book not as the place where your idea begins, but where your idea matures. Books with mature ideas are better received.<\/p>

Many of you are working with prophetic ideas, ideas rooted in truth that are ahead of their time and uncomfortable.<\/p>

That creates a challenge because prophetic ideas are resisted. If an idea is truly prophetic, it will rarely be immediately popular.<\/p>

But that doesn’t mean you shouldn’t write about it or present it publicly. So the question is: how do you publish the idea and prepare people to receive it?<\/p>

In public relations, there are two ways ideas get presented:<\/p>