{"id":13989,"date":"2023-10-03T15:39:54","date_gmt":"2023-10-03T20:39:54","guid":{"rendered":"https:\/\/maiglobal.org\/?p=13989"},"modified":"2023-10-29T15:16:13","modified_gmt":"2023-10-29T20:16:13","slug":"rules-for-successful-publishingin-any-context-with-randall-payleitner","status":"publish","type":"post","link":"https:\/\/maiglobal.org\/zh\/rules-for-successful-publishingin-any-context-with-randall-payleitner\/","title":{"rendered":"Rules For Successful Publishing\u2026In Any Context with Randall Payleitner"},"content":{"rendered":"
<\/div>\n

With over a hundred people from 38 countries around the world, here\u2019s a snapshot of the topics publisher Randall Payleitner covered in our webinar \u201cRules for Successful Acquiring and Publishing\u2026In Any Context.\u201d \u00a0<\/a><\/p>\n

What\u2019s true about publishing today<\/strong><\/p>\n

Everyone is looking for meaning and help – and while almost everyone is distracted by digital devices, books still work. \u201cWe are untethered from our digital lives when we are immersed in a book,\u201d Randall says. \u201cThere is really only one critical transaction: an author reaching his or her readers.\u201d<\/p>\n

Every publisher must understand, appreciate and tend to six things<\/strong><\/p>\n

Our people, products, delivery systems (as Randall says, \u201cWe can make books all day but we\u2019ve got to get them out there\u201d), follow up (growing and learning so we can serve our readers), planning (look at what to publish years ahead and ask the Lord what is needed) and environment.<\/p>\n

Effective team and publishing processes (no matter how big or small your team is)<\/strong><\/p>\n

In an effective team, everyone sees themselves as involved in customer service to readers. Editors, designers, acquirers, marketers, fundraisers, tech experts … everyone is aiming to remove barriers for readers and it all adds up to the life change we\u2019re looking for.<\/p>\n

What a long-term \u201cwinning\u201d book looks like<\/strong><\/p>\n

These are books that matter for a long time. They\u2019re not just for right now. They get people to read the Bible, follow the Lord, desire the things of heaven. Successful books are category leader books that help a niche audience. Wield your team towards books that can be long-term winners.<\/p>\n

Keys to acquiring books that work, that matter, and that last<\/strong><\/p>\n

\u201cA great idea executed well with an audience clamoring for it: this is what we\u2019re looking for.\u201d Be proactive in finding books and authors, then close the gap between what the book is and what the book can be. Aim to make each book the best version of itself.<\/p>\n

Randall says, \u201cIt\u2019s not going to get any easier, it\u2019s going to get harder. We all do this for love for the Lord and love for books so keep at it. It\u2019s worth it. The Lord\u2019s with you and He loves you and we\u2019re in this together.\u201d<\/p>\n

Watch the full webinar here: https:\/\/youtu.be\/1W8bgvSRD2c<\/a><\/p>\n

P.S. On LittWorld, Randall says, \u201cYes, you should go! I\u2019ve never felt more part of the global church than when I was at LittWorld.\u201d Our next \u5229\u7279\u4e16\u754c<\/a> is in November 2024. Learn more here<\/strong><\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

With over a hundred people from 38 countries around the world, here\u2019s a snapshot of the topics publisher Randall Payleitner covered in our webinar \u201cRules for Successful Acquiring and Publishing\u2026In Any Context.\u201d \u00a0 What\u2019s true about publishing today Everyone is looking for meaning and help – and while almost everyone is distracted by digital devices, […]<\/p>","protected":false},"author":7,"featured_media":13991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"iawp_total_views":14,"footnotes":""},"categories":[307,41,44,45,204,161,725,46],"tags":[339,230,174,235,299,219,37,15,248,63],"class_list":["post-13989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-christian-writer","category-editorial","category-europe","category-publishing","category-sales","category-training","category-writer","category-writing-resources","tag-christian-author","tag-christian-books","tag-christian-publisher","tag-christian-publishing","tag-christian-writer","tag-christian-writing","tag-publisher","tag-publishing","tag-webinar","tag-writer-training"],"yoast_head":"\nRules For Successful Publishing\u2026In Any Context with Randall Payleitner - 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