{"id":8774,"date":"2020-04-03T15:51:03","date_gmt":"2020-04-03T15:51:03","guid":{"rendered":"https:\/\/maiglobal.org\/?p=8774"},"modified":"2020-04-03T16:50:30","modified_gmt":"2020-04-03T16:50:30","slug":"christian-publishers-across-globe-serve-readers-and-strategize-amid-pandemic","status":"publish","type":"post","link":"https:\/\/maiglobal.org\/zh\/christian-publishers-across-globe-serve-readers-and-strategize-amid-pandemic\/","title":{"rendered":"Christian Publishers across Globe Serve Readers, Strategize amid Pandemic"},"content":{"rendered":"
<\/div>\n

The coronavirus pandemic\u2019s impact on global publishing and bookselling has been severe, but authors and publishers are seeking creative means to reach online readers and develop new strategies to stay afloat. Christian publishing leaders from seven nations, including China and Italy, gave updates and prayed for each other in MAI\u2019s online \u201cGlobal Townhall Prayer Meeting\u201d with participants from 24 nations on March 31.<\/p>\n

\u201cFor Christians this situation is a mirror to see and know ourselves better, to rely on God more,\u201d reflected Larry Liu, general manager of Eight Blessings Communications in Beijing. Obtaining an ISBN in China and gaining approval for any Christian title was always challenging, but the process abruptly halted during the pandemic. Liu\u2019s team seized the opportunity to launch audio books and a weekly online curriculum to help parents answer kids\u2019 difficult questions.<\/p>\n

\"\"
Rose Birenge at LittAfrica2019 with Georges Lat\u00e9 of Benin<\/figcaption><\/figure>\n

In Africa where the pandemic is just hitting, \u201cmost Christian publishers don\u2019t offer ebooks or online products, so book sales will suffer,\u201d said MAI-Africa Chair Rose Birenge of Kenya, director of partnerships for Biblica Africa<\/a>. With 60 percent of Africans living below the poverty line, a lockdown means immediate distress due to lack of food and other basics. \u201cPray for the Church to be the hands, feet and heart of Jesus at this moment,\u201d she asked.<\/p>\n

Latin American publishers are also hampered by an inability to deliver books without bookstores or churches open, says Ian Darke, coordinator of Letra Viva<\/a>, a network of 30-some Christian publishing houses in Spanish-speaking Latin America. He asked prayer for a large consignment of Bible commentaries heading to Cuba and Venezuela to bless readers there.<\/p>\n

In North America, where more than 50 percent of sales for many Christian publishers comes from Amazon, which has dramatically trimmed its ordering books until April 21 or later, the impact of the global health crisis has been severe, said Jeff Crosby, publisher of Intervarsity Press USA<\/a> and Board chair of ECPA.\u00a0 As sales slow following Amazon’s focus on health and home necessities over books and the temporary closure\u00a0 of Barnes & Noble and most Christian bookstores, many Christian publishing staff throughout the country fear for their jobs and wages.\u00a0 All but eight of IVP’s 90 employees are working remotely or not at all\u2014if their jobs don’t allow it, Crosby noted, requesting\u00a0 prayer for publishers to honor their staff, authors and customers with all decisions that may need to be made.<\/p>\n

\"\"
Yna Reyes, left, at LittWorld2018 in Singapore with Ayelen Horowitz of Argentina and Frank Rodriguez of Colombia. By Jeam Wong.<\/figcaption><\/figure>\n

Lebanese publishers were already reeling from the nation\u2019s economic crisis. With 50 percent inflation before the coronavirus hit, Sawsan Tannoury had to cut staff wages at Dar Manhal al Hayat<\/a> publishing house in Beirut. But bright spots exist: only two months ago the publisher launched an ebookstore on Kindle. And Syrian refugee families are finding hope via Christian publications and Bibles included with food boxes.<\/p>\n

Filipinos describe their island nation as a social-media capital, so authors and publishers are busy creating daily resources for online readers. \u00a0A free weekly ebook, a prayer guide, downloadable kids\u2019 activities, children\u2019s storytelling and video messages from authors comprise #RejoiceInHope, the social-media campaign launched by OMF Literature<\/a>, Philippines.<\/p>\n

\u201cPray for books, \u2018our little missionaries,\u2019 that are now in many households nationwide,\u201d said Yna Reyes, OMF Lit publishing and communications director and an MAI-Asia trustee. \u201cMay our books be used by the Holy Spirit to encourage those who are anxious, give hope to those in distress, and draw our fellow Filipinos to the Lord Jesus Christ.\u201d<\/p>\n

\"\"
Daniela Benevelli, Italy<\/figcaption><\/figure>\n

Other writers and publishers echoed Reyes\u2019s desire to find opportunities to spread God\u2019s love in a time of despair. \u201cWhat you\u2019ve shared makes me feel less alone in the fight,\u201d said MAI-Europe Trustee Daniela Benevelli, editorial and copyright manager of La Casa della Bibbia<\/a> in Italy, the world\u2019s deadliest hotspot of the pandemic. \u00a0The Italian publisher has partnered with Samaritan\u2019s Purse by sending a Christian book, a DVD and New Testaments to a field hospital for COVID-19 patients in the hard-hit northern region.<\/p>\n

\u201cIt was an honor to have been with you all today from across the world,\u201d Jeff Crosby wrote the other speakers after the online meeting. \u201cYou, your companies, teams and countries will remain in my heart and my prayers throughout the journey still ahead of each of us.\u201d<\/p>\n

\"\"With the pandemic \u00a0affecting Christian publishing and bookselling \u00a0worldwide, MAI President John Maust emphasized the ongoing importance of prayer. He led this closing prayer based on Colossians 4:2-4:
\n\u201cLord, you are in control. Open a door for our message to proclaim the ministry of Christ clearly. It\u2019s hard to publish and write clear text; may we work hard at it. Help us to be wise in how we interact with those who don\u2019t know you. May our words, books and conversations be full of grace and salt, not bland and lifeless, so we know how to answer the many people who have questions. Help us all to stay connected in communication and prayer of the Spirit. Thank you for the privilege of serving you in this period of world history.\u201d<\/p>\n

Watch a video of the online meeting, \u201cAt Such a Time as This: MAI global townhall prayer meeting<\/a>.\u201d<\/em><\/p>\n

Top photo by Jeam Wong, Singapore<\/p>","protected":false},"excerpt":{"rendered":"

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Christian publishing leaders from seven nations, including China and Italy, gave updates and prayed for each other in MAI\u2019s online \u201cGlobal Townhall Prayer Meeting\u201d […]<\/p>","protected":false},"author":4,"featured_media":8782,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"iawp_total_views":8,"footnotes":""},"categories":[354,306,307,44,203,394,42,12,312,416,45,204,1],"tags":[586,587,224,235,299,219,584,585,98],"class_list":["post-8774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-africa","category-asia","category-christian-writer","category-europe","category-finance","category-john-maust","category-latin-america","category-mai","category-middle-east","category-prayer","category-publishing","category-sales","category-uncategorized","tag-african-christian","tag-asian-christian","tag-bookselling","tag-christian-publishing","tag-christian-writer","tag-christian-writing","tag-coronavirus","tag-global-prayer","tag-latin-america"],"yoast_head":"\nChristian Publishers across Globe Serve Readers, Strategize amid Pandemic - Media Associates International<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/maiglobal.org\/zh\/christian-publishers-across-globe-serve-readers-and-strategize-amid-pandemic\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Christian Publishers across Globe Serve Readers, Strategize amid Pandemic - Media Associates International\" \/>\n<meta property=\"og:description\" content=\"The coronavirus pandemic\u2019s impact on global publishing and bookselling has been severe, but authors and publishers are seeking creative means to reach online readers and develop new strategies to stay afloat. 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