Content Marketing Strategies for Authors and Publishers

Learn how to create content marketing strategies whether you’re an author or working with a publishing house.

You’ll learn strategic marketing approaches focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive sales.

Melvin Rivera Velázquez helps entrepreneurs, companies/organizations and professionals to reach Spanish language audiences. He provides advice to define a content marketing strategy, create a podcast that engages the target audience, gain confidence, develop a community and achieve objectives. He also produces branded podcasts for companies.

Rivera Velázquez experience comes from radio, content marketing, publishing, strategy development, consultancy and podcast production. He has previously worked in radio as an announcer, producer and general manager, and received the INTRE award in Puerto Rico for producing the best public service campaign for the national radio. He later moved to Miami to lead publishing and marketing for 22 countries in the Americas. Melvin was also a digital director in Virginia, where he promoted digital innovation. Finally, he was a global publishing director leading a team that advised and trained executives in marketing strategies, publishing and digital innovation in 150 countries.

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