Where do new ideas come from? Michael Collie of SPCK Australia challenges you to “think outside the box” with these creative tips.
httpv://www.youtube.com/watch?v=oTUddG6WYpg&feature=youtu.be
The brain was designed to think habitually. If we want to think creatively we need to circumvent this. Three ways to avoid habitual thinking include:
1) Introduce a random idea. Example: When designing a book cover about worship, introduce an unrelated item such as a curtain pulley. Connect the object to the theme.
2) Reduce material to essential content. Example: When choosing a cover for a book about letter writing, simplify the theme to “expressing intimacy.” Visualize something that introduces loneliness.
3) Invert the idea to create something new. Example: When writing a comic book about Joseph use a female protagonist, Josephine, instead of a male protagonist.
What other ideas do you have for getting “un-stuck”?
This LittWorld 2012 video was shot and produced by Good News Productions in Nairobi, Kenya, for MAI .
