How to Plan for Bestselling Titles

New titles are a must for a thriving publishing house. How do you determine which titles might have bestselling potential for you, and which might be duds (disappointments)? Join us for practical tools and tips to help you develop, select and evaluate strong titles to increase their chance of becoming profitable, steady sellers.

Randy Jahns has been in leadership positions within Christian publishing for 36 years, specializing in sales, marketing, licensing, ministry, Bible publishing and production.  He is currently senior vice president of ministry and licensing for Crossway, and an associate publisher who helps select new titles for publication.

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Top Photo by Jaredd Craig on Unsplash

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