“Just passing minimum requirements doesn’t awaken passion in anyone,” said Mark Carpenter, CEO of Editora Mundo Cristao, the largest non-denominational Christian
publishing house in Brazil. On Monday morning of LittWorld, he shared six principles that characterize the best publishers who thrive and survive—without being big or rich:
1. A clear, written mission statement.
2. An unrelenting commitment to high ethical standards, professionally and personally.
3. A submission to an accountability structure that leads to improvement, refinement and excellence.
4. A policy of shared leadership and decentralized decision-making.
5. A spirit of service to their readers. It’s a common mistake to focus on books and not readers.
6. A realization that they are creating knowledge and awareness in their culture.
Do you agree?
Photo by Eric Gitonga
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