Six principles that characterize the best publishers

“Just passing minimum requirements doesn’t awaken passion in anyone,” said Mark Carpenter, CEO of Editora Mundo Cristao, the largest non-denominational Christian publishing house in Brazil. On Monday morning of LittWorld, he shared six principles that characterize the best publishers who thrive and survive—without being big or rich:

1. A clear, written mission statement.

2. An unrelenting commitment to high ethical standards, professionally and personally.

3. A submission to an accountability structure that leads to improvement, refinement and excellence.

4. A policy of shared leadership and decentralized decision-making.

5. A spirit of service to their readers. It’s a common mistake to focus on books and not readers.

6. A realization that they are creating knowledge and awareness in their culture.

Do you agree?

Photo by Eric Gitonga

Check out the latest photos and quotes from LittWorld 2012:  #LW12


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